Available in two sizes, this new iPhone, faster and more sophisticated than the iPhone X, will be sold from September 21.
As every year, Apple presented Wednesday at the headquarters of Cupertino the latest version of its smartphone to success. To replace the iPhone X, launched last year to celebrate the ten years of the product, the Apple brand has unveiled its new high-end model, available in two versions: the iPhone Xs and the iPhone Xs Max . “It’s the most advanced iPhone we’ve ever created,” said CEO Tim Cook, a blue shirt and white sneakers, on the Steve Jobs Theater stage.
Starting from 999 dollars
Between the Xs and the Xs Max, there is no big difference, except for the size: 5.8 inches (14.7 cm) for the first, and a large 6.5-inch (16.5 cm) screen for the second . Both run with a new A12 Bionic chip, which Apple says accelerates the launch of applications by 35%.
But during his conference, it is especially on the quality of the OLED screen and on the camera that Apple insisted. Both will help take advantage of video and augmented reality applications, two areas in which Apple works, seeking to diversify its business in the face of a global smartphone market.
Another concrete change compared to last year: the battery life has been extended, half an hour for the Xs and one and a half hours for the Xs Max, compared to the iPhone X.
Highly anticipated, the sale price of the Xs is the same as the iPhone X last year: 999 dollars in the United States for the basic version. The Xs Max, meanwhile, will be sold from 1099 dollars. They will be available for pre-orders starting Friday, for delivery on September 21st.
A cheaper iPhone
And for those who can not afford this version of the iPhone, Apple has also presented a cheaper version, the iPhone Xr, sold from 749 dollars and available in October. It has much the same features as the Xs but with an LCD rather than OLED and an aluminum frame rather than steel.
The strategy of the very high-end allows Apple to maintain its market share so far while continuing to increase its revenue from its smartphones, a good way to offset the sluggish global market, completely saturated and marked by increasing competition from Chinese groups.
The Apple brand has announced that it has already sold 2 billion mobile devices. “We are about to deliver our two billionth device running iOS,” Apple’s mobile operating system, boasted Tim Cook.